Technological advancements and innovation are significantly transforming how individuals engage with and experience sports. The convergence of sports and technology is reshaping the industry landscape. With sophisticated sensors that monitor physiological data and intelligent equipment offering immediate feedback, technology has become essential for athletes. The sports sector is increasingly harnessing artificial intelligence (AI) to revolutionize performance analysis and outcome forecasting. Athletes can now train against virtual competitors and simulate game scenarios through augmented reality (AR), which enhances their ability to make quick decisions under pressure. Moreover, augmented reality (AR) is enriching the experience for spectators. AR applications enable fans to access real-time information about players and statistics during live events. Emerging technologies are undoubtedly paving the way for the future of sports, with tech startups leading this transformative era. The incorporation of technology in sports by these startups is redefining how athletes train, compete, and interact with their audiences. Being partnered with Research and development startups are at the forefront of innovation, establishing new benchmarks within the sports industry.